It ain’t what you do, it’s the way that you FRAME it!

I thought I’d talk to you today about framing.

Framing is all about how we look at things… how we present them… how we frame them! 

Is a glass half full or half empty? 

Take an empty glass and fill it half way: 88% will say it’s half full

Take a full glass and pour half away: 31% will say the same 

On a study where doctors considered the merits of surgery: 

Those that were told 10 out of 100 died… 50% considered it a good option 

Those that were told 90 out of 100 survived… 84% considered it a good option 

Framing! Same data… presented differently completely changes our perception. 

So consider your framing; it’s not the data… it’s how we present it that makes the difference. How are you presenting right now? And could you frame it better? 

Here’s a thought: 

1) you’re at a car boot sale: you see a vase you like… what do you expect to pay?

2) same vase: mid range department store… what are you paying here? 

3) it’s a 1-off at an exclusive antique store in Knightsbridge.. what would you pay? 

I’m imagining your value is completely different in each of my scenarios? 

Now consider: 

1) boot sale vase… bet you’d never even put it on display (just when you receive a bunch of flowers out of the blue and have no other vessel) 

2) department store vase… bathroom or kitchen display maybe? 

3) Knightsbridge exclusive 1 off vase.. pride of place at all times right? 

Same vase… our value for it completely changes based simply on framing! 

The first time I wrote about this topic I was sat by a pool in Majorca surrounded by fake Gucci, Prada and YSL… and certainly right there the strength of framing hit me…

Framing is vital: so always present yourself, your business, your product with the best content, with the most power and giving the maximum impact!